Time: 10:00-11:00am
Room: Court of Sciences 50
Discovering the Writer Within
It has been said that all of us have locked inside at least one good story to tell. How do we tap into that story and many others? Professional writers share how to get inspired and start the creative juices flowing.
Panelists: Barbara Abercrombie, chair (Courage and Craft: Writing Your Life into Story); Noel Alumit (Talking to the Moon); Maria Amparo Escandon (Esperanza's Box of Saints); Rachel Kann (10 for Everything)
Time: 11:15-12:15
Room: Court of Sciences 50
Learning the Art and Craft of Storytelling
Whether you are writing a story, novel, play, memoir, or personal essay, how do you create stories that pack a punch? This “nuts and bolts” session introduces you to the key art and craft essentials for powerful storytelling.
Speaker: Steven Wolfson (award-winning playwright and screenwriter)
Time: 1:15-2:15pm
Room: Court of Sciences 50
Looking Ahead to Publication
After you complete a solid draft, it’s time to move to the next stage and polish your work to publication standards. This session provides answers that give you a competitive edge and illustrate how to be your own best advocate.
Panelists: Paul Mandlebaum, chair (Adriane on the Edge); Aimee Liu (Gaining: The truth about Life after Eating Disorders); Rebecca Forster (Silent Witness); Bett Williams (The Wrestling Party)
Time: 2:30-3:30pm
Room: Court of Sciences 50
Living Your Life as a Writer
What does it mean to live a writer’s life? Creative writers who have successfully done so share their insights and advice on building writing practice, tips for staying connected, balancing personal commitments with professional aspirations, and making a living as a writer.
Panelists: Daniel M. Jaffe, chair (The Limits of Pleasure); Jami Brandli (fiction writer, playwright, screenwriter); Amy Friedman (Nothing Sacred: A Conversation with Feminism); Sherri L. Smith (Lucy the Giant)
Time: 10:00-11:00am
Room: Court of Sciences 76
Getting Ready to Design: What You Need in Your Design Toolbox
This section is a fast paced walk through the latest print, photography, and web software, touching on the capabilities of these digital design tools and demonstrating the technical skills you need to start designing today's sample project, an art museum poster.
Chair: Mitch Gohman, Director of Design,The Sandbox Canvas
Panelists: Kimo Oades, Principal, Wonder Studios; Sarah Lamont, Art Director, Flash Designer and Developer
Time: 11:15-12:15
Room: Court of Sciences 76
Generating Ideas and Choosing the Best Ones
Before you start designing any project, you need to understand the product and its audience. The first part of this session is run as an interactive "game" emulating an ideation process by a top design firm IDEO, which engages attendees in the process of idea generation for the art poster project. Simultaneously, these potential design ideas are captured in quick sketches, and are then evaluated by a panel of Art Directors, who choose what concept should go forward.
Henry Mateo, Chair, Freelance Design Consultant and publisher for CINAHL Infomation Systems.
Panelists: John Beach, Principal, John Beach Design Group; Steve Child, Designer and Art Director who is a member of the AIGA Education Committee
Time: 1:15-2:15pm
Room: Court of Sciences 76
Realizing the Idea: Creating and Manipulating Images to Create Your Design
Now that the concept for the art museum poster has been selected, it's time to start capturing images that can be used singly or commingled to create the final piece. Images are created, altered, and ultimately shaped into an artful design draft--on the spot--that speaks to the client's needs; features drawing and photographing a live model, incorporating found objects, and scanning and composition techniques.
Panelists: Henry Mateo, Chair, Freelance Design Consultant and publisher for CINAHL Information System; Chana Messer, Adobe Certified Expert, Owner, Mac in Art; George Simian, Photographer and winner of numerous Mead and AR100 awards
Time: 2:30-3:30pm
Room: Court of Sciences 76
Applying Your Design Skills in the Marketplace
The museum loves the direction of the new poster, thanks to its designer's sophisticated artistic, technical, and conceptual skills. The next step is moving into the marketplace. A panel of designers discuss existing and emerging high-demand areas of design and how to develop the skills and savvy to succeed in the field.
Chair: Steve Child, Designer and Art Director who is a member of the AIGA Education Committee; Panelists: Joanna Lee, Design Director, Hershey Cause; Laura Seitz, Marketing Consultant, Epson America
Time: 10:00-11:00am
Room: Boelter Hall 2444
So You Want to Work in the Entertainment Industry?
This session provides an overview of the field and offers advice on how to get started; what jobs and internships are available and how to get them; what qualities you need to succeed; and how to navigate your own career path.
Speaker: Zig Gauthier, President, Red Varden Studios; founder of Hollywood Mentorship Program, through which he has mentored hundreds of aspiring filmmakers now working full-time in the entertainment industry
Time: 11:15-12:15
Room: Boelter Hall 2444
Through the Cinematographer's Eye
Many are attracted by the camera and the magic it creates. This session demystifies the profession of director of photography and teaches you what to look for in a shot, the skills and equipment you need, and what array of jobs a camera department offers.
Speaker: Deland Nuse, cinematographer and director (The Chilling; The Other Bridge) who recently won the Triple Play Award for Cinematography for the film The Showdown
Time: 1:15-2:15pm
Room: Boelter Hall 2444
The Role of the Director in Filmed Entertainment
What does it take to be a good director? A professional director discusses his craft, what roles he plays in every project he makes, and who he needs on his team to succeed.
Speaker: Richard Friedman, director, writer, and producer of 10 feature films as well as numerous television movies and one-hour dramas, network specials, and music videos
Time: 2:30-3:30pm
Room: Boelter Hall 2444
The Importance of Film Music
One of the last elements added in post-production, music can make or break a film’s ambience. This session explores creative opportunities for composers in film industry, which welcomes diverse backgrounds, genres, and styles.
Speaker: Craig Stuart Garfinkle, award-winning music producer and Emmy-nominated composer whose recent scores include music for Ghosts Never Sleep and The Office
Time: 10:00-11:00am
Room: Court of Sciences 24
The Profession of Interior Design Today
Whether you are interested in joining a large firm or setting up shop as a sole practitioner, the profession of interior design offers many ways to realize your creative goals. Learn what the practice of interior design looks like today, including must-have skill sets.
Speker: Eleanor Schrader Schapa, MBA, is an architectural and design historian who does consulting for the design industry as well as historic properties and has served as a Design Review Commissioner for the City of Beverly Hills
Time: 11:15-12:15
Room: Court of Sciences 24
Drawing Space: Communicating Design Ideas with Sketches, Drafting and Computers
To create compelling interior spaces, interior designers communicate their ideas through drawings--be they executed by hand, computer, fly through video or a combination of all three. Learn how designers use drawings to develop and present what they see in their mind’s eye.
Speaker: Bruno Bondanelli, AIA, principal, Bondanelli Design Group, Inc. Mr. Bondanelli is a published architect with extensive experience in residential, planning, commercial and furniture design and a strong advocate of sustainable design
Time: 1:15-2:15pm
Room: Court of Sciences 24
Green Interior Design
Green design focuses on making buildings more efficient through the use of renewable resources. Learn how interior designers are engaged in a range of green issues, including orientation, lighting, heating, and choosing sustainable materials and products.
Speaker: David Randall Hertz, Principal of SEA, formerly Syndesis, Inc. is the inventor of the material manufacturing process of Syndecrete, the innovative pre-cast lightweight concrete surfacing material
Time: 2:30-3:30pm
Room: Court of Sciences 24
Color, Lighting and Surface Materials
Color, lighting, and surface materials are three critical areas in the development of an interior space. Professional interior designers share key strategies for integrating color, lighting, and surface materials into a harmonious and balanced whole.
Panelists: Michael Schrier, produces textile design for the apparel industry as well as flat tapestry and is involved in color market and forecasting; Kathy Pryzgoda, lighting designer for the Hollywood Bowl and the Los Angeles Philharmonic; Beth Schnierow, certified interior designer with specialties in interior and exterior color, materials, finishes and furnishings
Time: 10:00-11:00am
Room: Young Hall 2200
Introduction to the Profession: What is Landscape Architecture?
Today's landscape architects are artists, scientists, and environmentalists who balance the beauty of nature with the aesthetics of architectural design and social concerns such as sustainability. Learn what is involved in becoming a licensed landscape architect.
Panelists: Don Marquardt, Chair, Landscape Architect; James Pickel, Landscape Architect (MIG, Inc.); Patrick Reynolds, Landscape Architect (City of Culver City)
Time: 11:15-12:15
Room: Young Hall 2200
The Design Process and Creativity in the Landscape
Good design means creating aesthetic spaces for people to enjoy and enrich their quality of lives, while at the same time improving the environment. Explore key facets of the design process, strategies for designing unique outdoor spaces, and ways to develop your own design philosophy.
Panelists: Karen Adnoff, Chair, Landscape Architect (OLEA Landscape Architecture); Duane Border (Melendrez); Robert McMahon, Landscape Architect (rma design)
Time: 1:15-2:15pm
Room: Young Hall 2200
The Science of Landscape Architecture
In addition to the aesthetics of design, landscape architects need a broad knowledge of and rigorous skills in engineering to transform their ideas into something real. This session delves into the technical aspects of sustainability and building green with plant materials, lighting, and water.
Panelists: Rebecca Schwaner, Chair, Associate (Campbell and Campbell); Perla Arquieta, Landscape Architect (County of Los Angeles Parks and Recreation); Karen Adnoff (OLEA Landscape Architecture)
Time: 2:30-3:30pm
Room: Young Hall 2200
Landscape Architecture's Bright Future
Accomplished landscape architects share what it means to be a part of this profession and how it is influencing the enrichment of our communities, enhancing open space systems, restoring cultural and historic landscapes, and shaping major issues of our time, including sustainability and the aging population.
Panelists: Stephanie Psomas, Chair, Landscape Architect (Pamela Burton & Company); Calvin Abe, Landscape Architect (Ah'be' Landscape Architects); Paul Comstock, Landscape Architect (Comstock Studio, Valley Crest Design Group)
Time: 10:00-11:00am
Room: Boelter Hall 5249
Getting Your Script Started
You want to write, and you think you might have a great concept for a movie or television show. But how do you know for sure? This session teaches you how to get ideas, take the first steps in crafting your script’s structure, plot, scenes, characters, and dialogue, and create an outline.
Andrew Guerdat, chair, feature film and TV writer-producer; Claudia Grazioso (Are We There Yet?); Abdi Nazemian (co-writer, The Quiet); Ron Suppa, feature film writer-producer and author
Time: 11:15-12:15
Room: Boelter Hall 5249
Writing Your First Screenplay and the Habits You Need to Do It
Discover how to plow through your first draft, tweak the premise so it can carry an entire script, refine the story outline, flesh out main and secondary characters, and develop the writing habits you need to do the sustained work of writing screenplays.
Chrys Balis, chair (Asylum); Ernie Contreras, screenwriter (Fairy Tale: A True Story); William Rabkin (Monk); Chris Webb, (Toy Story II)
Time: 1:15-2:15pm
Room: Boelter Hall 5249
Taking Your Script to the Next Level
Congratulations! You’ve finished your first script. Now the phase which separates the amateur from the pro kicks in as you take your screenplay to its fullest potential. Explore how to hone all areas of your script.
Billy Mernit, chair, (Writing the Romantic Comedy); Greg Elliot (Star Trek: Voyager); Quinton Peeples (Joyride); Jule Selbo (Walt Disney Studio animated features)
Time: 2:30-3:30pm
Room: Boelter Hall 5249
The Business of Being a Screenwriter
You've done the hard work of writing and rewriting. The final step is to get a firm grip on the "business" of the "entertainment business." This session offers advice on how to move from "writer" to "working writer."
Keith Giglio, chair (A Cinderella Story); Wendi Niad, Owner, CEO, Niad Management; Phil Kellard, veteran TV writer-director-executive producer; Laurence Rosenthal, independent producer